Good salespeople help your business grow. They position your products or services correctly, answer questions concisely, and bring their A-game every day. With these qualities in mind, your best salesperson could very well be your website.
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We’re big fans of WordPress, and we’re not alone. Even as new platforms emerge, WordPress remains the most popular website content management system (CMS).
Having a well-designed website is crucial to opening doors and closing sales—especially in the manufacturing industry, where differentiators are hard to come by.
Whether you’re building a new website or redesigning an existing one, you’re about to embark on a significant undertaking.
You’ve heard business leaders, marketers, and even consumers mention the power of branding—but unless you’re a branding expert yourself, you’re probably wondering how to build a powerful brand.
You’ve seen the ads encouraging you to “build your own website in minutes.” Maybe you even know someone who can design this type of site for you, as a favor or on the cheap. It’s tempting, I know.
If you are considering a new website for your business, choose carefully. Your website is the centerpiece of your sales and marketing efforts. Even if you don’t visit your website often, you can bet prospects, recent acquaintances and members of your network certainly do.
Originally introduced as a personal blogging platform, WordPress has become one of the most popular website content management systems (CMS) in the world, thanks to its flexibility and user-friendliness. Businesses of all types and sizes–from mom-and-pop shops to global corporations–rely on WordPress to power their websites. In fact, WordPress is responsible for more than a quarter of the entire internet, amassing more than 22 billion pageviews per month.
Sooner or later, most business owners or marketing managers decide they need marketing support. The next question is what form of help? Do I hire freelancers? Bring on someone full-time? Or partner with an agency?
We have been simplifying marketing for our clients for more than two decades. Here is our advice on a few of the most common topics.
