Email marketing involves the use of email for the promotion of products and/or services, strengthening engagement with existing clients, and the development of relationships with potential customers.
Smart move. Email is one of the most scalable and cost-effective channels for staying in front of customers and prospects. But, with everyone’s inbox flooded all the time, it’s important that you go into it committed to developing great content and sending emails that people actually want to read.
Picture your email list as a room full of people who are interested to hear what you have to say. That image alone should help you realize the need to humanize your approach and deliver true value with every message you send.
When someone is on the receiving end of a truly useful email blast, they stop for a few minutes and ignore everything in both the physical and digital world. Think of how hard that type of undivided attention is to come by. Add in the metrics, analytics, and automation that we have access to, and we’ve got much more than a list of email addresses with a Send button. We’ve got a real and growing audience for your brand.
Here’s a quick guide.
What is email marketing?
How to increase my sales leads by email marketing?
Email marketing is still an effective way to generate sales leads. With the right strategy, increasing your sales leads will be an easy task to accomplish.
Write email campaigns that get results. Subject lines should grab the reader’s attention. They should be interesting, relevant, and genuine.
Keep emails simple and on point. The purpose of the email should be clear to the reader and the call-to-action section should be highly visible.
Create customized emails for cold leads coming from all sources. Whether the leads are sourced from blogs, pay-per-click ads, organic traffic or salespeople, the emails should be tailored according to the needs of those leads.
Generate leads from informative blog articles. Use the blog as an opportunity to send additional information and promote call-to-action.
Give attention to warm email leads. Follow up with another email asking if they are still interested in your services. You can include a discount coupon or sale offer to move the lead to making a sale.
Test and analyze email campaign results to reduce bounce rates, increase conversions, save on marketing costs, and know more about your customers.
What are the best email marketing tactics?
The best email marketing tactics boost sales. Of course, boosting sales is the key to the success of a business. Here are the most effective email marketing strategies:
The use of impactful headlines – subject lines that trigger a user to act immediately are always on top of the email marketing tactics list. They do not need to be long; just a phrase should create an impression and evoke emotions.
Personalized interactive emails – these include swiping, responding to the content provided, and tapping on the various activities an interactive email can offer without leaving an impression that the receiver is being forced to do such. Interactive emails should be perceived as exciting and promising. Some examples are digital scratch cards and fun deals. They should be personalized with the receiver’s name on it to make the impression that the email is directly addressed to them.
Video content with a clear call-to-action – several studies show that people prefer watching videos over reading long texts so video content in an email campaign is also a great marketing tactic to capture the receiver’s attention. Compelling videos with a clear call-to-action are very effective when done the right way.
No to spam – even just a slight hint that the email is “spammy” makes a really quick bad impression to the receiver. Avoid words that trigger spam status such as order, buy, cash, credit, insurance, price, profits, work at home, additional income, and the likes.
Infographics – sometimes a letter is not enough; trying out a different layout for an email campaign is also effective in catching the reader’s attention and engaging them to act on further. A smart infographic draws the attention of the receiver to the headlines and call-to-action sections immediately.
Which are the best email marketing tools?
There is a wide variety of email marketing tools available today. The primary tools any email marketer would need are a subscriber management tool for efficient building and maintaining of a contact list, a campaign creation tool for designing newsletters and other campaigns, email responders for automated email responses, a campaign monitoring tool for effective tracking the progress of a campaign, and a support tool (phone, live chat, documentation, FAQs, video tutorials) for any issues that may arise from the email marketing process.
Many email marketing services offer a one-stop solution for the above-mentioned tools. Some popular ones are MailChimp, Aweber, Infusionsoft, Campaigner, and Constant Contact. Most of them offer free trials to give clients time to decide which among them is the best for their needs.
What is a good email open rate in affiliate marketing?
Knowing how an email campaign stacks up against the competition is very important in improving a business’s marketing efforts. The open rate is one of the most vital performance metrics that any business should pay close attention to.
The formula for open rate calculation is:
Open Rate = Unique Opens / (Number of Emails Sent – Bounces)
However, most email marketing services calculate email open rates automatically for the client. Mailchimp, for example, not only provides the open rate numbers for each client, but updates the average open rate per industry periodically. Click here to see the latest email marketing benchmarks.
What is the best email marketing platform to use?
Email marketing is one of the most cost-effective internet marketing tools for businesses. And a lot of the success in email marketing relies heavily on the email marketing platform used.
The best email marketing platforms today are those that effectively offer the primary tools needed for the job. These are the subscriber management tool for efficient building and maintaining a contact list, campaign creation tool for designing newsletters and other campaigns, email responders for automated email responses, campaign monitoring tool for effective tracking the progress of a campaign, and support tool (phone, live chat, documentation, FAQs, video tutorials) for any issues that may arise from the email marketing process.
What is the best social media strategy for email marketing?
Email marketing and social media go hand-in-hand when you want to effectively reach out to your audience across all channels.
To amplify your email marketing campaigns with the use of social media, you can share a teaser, for example, your newsletter content, with your social media followers and entice them to subscribe to your email list.
Furthermore, you can also use your email list to create highly-targeted audiences for paid social media campaigns. Facebook Ads Manager, for example, allows you to upload your email subscribers list when creating a custom audience for targeted ad campaigns on their platform. The same goes for Google Ads. You can also create a Facebook Group for your email subscribers where they can interact and share the same interests. This will give your subscribers a sense of community. You can also use email and social media together for successful viral contests, which is an effective way to build your email list, increase social media visibility, and of course, generate sales.
Is there a great alternative to email marketing?
The only greater alternative to email marketing is well, a more personalized email marketing approach. Email marketing is a tried and tested tool to effectively build your contact list, generate leads, and convert them to sales.
A more personalized email marketing approach means paying more attention to user experience. Triggering headlines, compelling content, and fun interactive activities that give an impression to the receiver that they are directly addressed to them are very effective email marketing strategies.
Email marketing lives on. Just remember to keep up with the changing trends.
What benefits does email marketing have for bloggers?
Bloggers need to use email marketing if they want to grow their list of subscribers and followers. Every subscriber on the list has the potential to share blog content on social media, get a full time paid subscription (if there’s any), increase traffic through social shares and word-of-mouth, generate user content through forums, and increase affiliate link clicks and affiliate sales.
Which types of companies use email marketing the most?
Email marketing is one of the most effective marketing tools for lead generation and sales conversion, so all companies that depend on the consistent and continuous making of sales and closing deals use it the most.
What are the ways to build a solid email marketing list?
There are hundreds of different ways to build a solid email marketing list – from hosting viral social media contests to offering a variety of freebies and entering into industry partnerships. The general ways to effectively build an email marketing list are through social media advertising, content marketing, search engine optimization (SEO), social login/signup, contests and giveaways, paid search/remarketing, and partnerships/co-marketing.
How to get email addresses for email marketing?
There are various ways to get email addresses for email marketing. The most common is including a sign-up form on the landing page of your website. Other ways involve effective social media advertising, content marketing, contests and giveaways, search engine optimization (SEO), social signups, word-of-mouth, and traditional advertising.
How to get email addresses for B2B email marketing?
The basic way to get email addresses for your B2B email marketing is to collect them from a sign-up form on your website. It is also important to note that it is clear for the visitor that they are consenting to receiving future emails from you. You can do this by adding a checkbox that says, “I agree to receive email from [your company]. ”
Also, if you already have an existing list of personal email addresses then you can write them an email asking if they do not mind receiving occasional emails from you.
Attending a conference or trade shows is another way to get email addresses from new connections. Just make sure you always have their consent before sending them your emails.
Is email marketing good for small businesses?
Yes, email marketing is a tried and tested internet marketing tool for small businesses. It is one of the most cost-effective ways for successful lead generation, sales conversions, and further development of great client-customer relationships.
How to get contacts for a cold email campaign?
Many email marketing services discourage their users from purchasing contact lists from data providers. Some even require you to confirm how the email addresses were acquired prior to importing a list.
The best way to get contacts for cold email campaigns are through blog subscription, contact form opt-ins, online contests, friend referrals, email add-ons, social media opportunities, public speaking events, conferences, trade shows, phone orders, point-of-sale signups, QR codes linked to print ad materials, and good old paper forms.
The quality of your email list is always more important than quantity. It is always better to build your list organically.
What are the good ways to evaluate email marketing campaign?
There are several metrics to consider when evaluating the effectiveness of an email marketing campaign.
Open Rate – is the percentage of email recipients who actually opened the email.
Click Through Rate – is the percentage of email recipients who clicked on a link inside the email.
Unsubscribe Rate – is the percentage of email recipients who “unsubscribed” inside the email.
Complaint Rate – is the percentage of email recipients who marked the email as spam.
Conversion Rate – is the percentage of email recipients who completed a desired action such as purchasing a product.
Bounce Rate – is the percentage of the total emails sent but unsuccessfully delivered to the recipient’s inbox.
Forward/Share Rate – is the percentage of email recipients who forwarded or shared the email.
Campaign ROI – is the overall return on investment for the email campaign.
List Growth Rate – is the rate at which the email list has increased over a certain period of time.
What are the key components of email marketing?
The key components of every successful email marketing campaign are:
Email Marketing Plan – create a content strategy with a list of topics that are relevant to your target market or audience.
Impactful Subject Lines – triggering headlines attract the readers’ attention and evoke emotions that will make them take action.
Personalization – directly addressing the recipient by name instantly creates a warm connection. This is proven to increase open rate percentage.
Database Segmentation – create segments to identify the common interests of your audience. This way you can send emails that are tailored according to their profiles, ensuring better engagement.
Mobile Optimization – make sure the email looks great on all devices and formats.
Make Use of Message Preview Text – this is the text the recipient sees under the subject line. Write eye-catching previews to increase the chance of the recipient opening the email.
Measure Results to Make Data-Driven Decisions – track metrics for open rate, clicks on links, spam reports, unsubscribes, conversions, etc., to know how well the campaigns are performing.
Test Your Emails – keep trying out new concepts in your emails. Run A/B tests to see what works for you. Many email marketing services offer various tests and monitoring tools.
Call-to-Action – your emails should display a call-to-action that will effectively entice the recipient to take. An email without a call-to-action loses the opportunity to generate leads and/or sales.
How many customers do I need before starting email marketing?
You do not need a specific number of customers to be able to start email marketing. The process itself will help you build your contact list. Simply install a lead magnet on your landing page or website to generate leads from your visitors. Afterwards, you can prepare a drip email marketing campaign to showcase your product or service, the benefits they can offer to your prospects, and send promotions or discounts.
Why is email marketing important?
Even as other digital marketing platforms have evolved, email marketing is still an important internet marketing tool because it is cost-effective, and with a strong strategy, email marketing campaigns can help you reach and connect with your target audience in a more personalized way, generate leads, and increase conversion to sales.
What makes email marketing different from spam mail?
Email marketing is an email intended to reach a recipient who consented to receiving that email by personally providing their email address through an opt-in form or any other sign-up channel online or offline.
Spam mail is email sent without the permission of the recipient and from a source they do not recognize.
What is the best call to actions in cold email?
The best call-to-action (CTA) in cold emails depends on the type of product or service being offered. CTAs can be categorized into facilitators, sparks, and signals.
Facilitators are designed to offer the idea that taking action is easy and does not take a lot of time. It is for people who are most likely to want the product or service being offered, but are too busy to pursue their desire to purchase.
Sparks are designed for people who think they do not need or want the product or service yet. The purpose of this call to action is to increase their level of motivation by showing that the product or service being offered is of great value to them. An example would be “sign up and receive 30 life-changing techniques to…”
Signals are designed for people who do not lack motivation to take action and do not perceive that taking that action is difficult. All they need is a trigger or prompt to tell them how to go on with the process.
What are the best simple call-to-action lines in emails?
Effective call-to-action (CTA) lines in emails are those that are simple and easy to understand. Some examples are “Sign Up,” “Download Now,” and “Buy Now.” These CTAs are straight to the point and do not confuse the recipient.
What are some tips on designing templates for email marketing?
Some tips on template design for email marketing are keeping your design clean and focused, creating an eye-catching header, balancing your text-to-image ratio, and testing your message to make sure the email can be viewed on various devices – mobile, desktop, and tablet.