What are different advertising types?
Generally, advertising can be broken into two main categories, traditional or digital. Within each category are endless possibilities of advertising options.
Common Traditional Advertising Options:
Common Digital Advertising Options
- Social media posts
- Social media sponsored ads
- Display ads
- Remarketing ads
- Cost per Click advertising – Search Engine marketing (Google Adwords)
- Email marketing
- Content marketing
What are the different types of advertising companies?
Each agency is different. Before selecting an ad agency, you should determine what your needs are.
Creative Design Agency– More focused on ad design, content creation, campaign strategy. Usually deliver designed files to client for media implementation.
Media Agency– Takes created designs and implements strategic campaign based on available media budget. Media Agencies generally work on a 15% commission that comes out of the publishers end. If an advertiser goes directly to a publisher or through an agency, they pay the same price. Use an agency! No added costs and receive better rates.
Branding Agency– Creates ad designs consistent with a company’s brand to ensure consistent messaging. Branding agencies also organize full media schedules for ad campaigns to ensure the message and artwork is being delivered to a company’s target market.
How are the different types of advertising techniques used?
Repetition is an advertising technique that helps keep a brand on the customer’s mind. Industry experts agree that a potential customer must be exposed to an advertising campaign at least nine times before they become aware and start to have an opinion about a product or service.
Claims is another advertising technique that aims to grab a potential customer’s attention. Some examples of claims are those that state facts or hyping them up a bit such as “organically grown,” “lowest price in the market,” and “high in calcium.” False claims are a no-no and could lead to legal impediments.
Association is also a form of advertising technique that encourage emotional response in potential customers. A couple of examples are getting a famous person to endorse a product or using a catchy jingle in an advertising campaign.
Bandwagon is the term used for the advertising technique that aims to convince the customer to buy a product or use a service because others are already using it and that they should join the crowd. An example of this is “America loves…,” which is often used to highlight patriotism with a product.
Promotions is what you call the advertising technique that aims to build customer relationship through offers and rewards. Some examples are limited-time free offers, sweepstakes, coupons, gifts that come with purchases, and games with prizes.
What are the types of advertising banners?
There are various website banner sizes to be used in digital advertising. The most common pixel sizes are listed below:
- 728×90 – Leaderboard
- 300×250 – Inline Rectangle
- 300×600 – Double Inline Rectangle
- 160×600 – Skyscraper
Mobile Digital Ad dimensions:
How do commercial and non-commercial advertisements differ?
The goal of commercial advertising is to sell a product or service for profit. Some examples of commercial advertisements are campaigns for health and wellness products, clothing, and grocery items.
Non-commercial advertisements generally involve issues of social relevance that aim to raise awareness and elicit some form of action from the target audience. Some examples are ads for saving the animals, feeding the poor, helping the elderly, and the likes.
What is the most effective type of advertisement?
There really is no fixed answer for this. Each business will have a different advertising approach and marketing strategy depending on a number of factors, primarily, the target audience. The most effective thing to do is to continuously develop your product or service based on the needs of your target audience and capitalize your advertising efforts on presenting the solutions (your brand’s core message) that your product or service can offer them.
What is an aggressive marketing or advertising strategy?
This would mean utilizing multiple media platforms and digital media types. An aggressive strategy starts out by studying your target audiences for various media platforms, and product marketing content that will fit their profiles. For example in digital marketing, video content for YouTube and Facebook, articles for your blog, and infographics for your website.
While traditional media are still very much in use, their production costs are very high. An effective marketing or advertising strategy using digital media has the potential to become aggressive, more expansive, and with better value in terms of cost.
What should everyone know about advertising and media?
Generally, any medium can be used for advertising. Some examples of advertising media are printed flyers, TV ads, radio commercials, social media ads, YouTube videos, and other print and digital marketing platforms.
Mass media are great channels if you desire to reach a larger network of audiences. Aside from the quality of your product or service and the presentation of your advertisement itself, another vital aspect of your campaign is the medium you will use to showcase it.