While we aren’t event planners (though we have been known to throw a killer office holiday party) our design work plays a major role in our clients’ events.
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Whenever people gather in one place—whether for entertainment, education or business—there is an opportunity for digital advertising. Since everyone is in the same physical location, you can set the geographic parameters of your ads to a T.
Breaking into a new market can be extremely difficult—and also discouraging if you’re relying on cold calls. One way to reach businesses and residents in a specific area is with geofencing. It’s affordable, highly targeted, and softens many of the barriers encountered with door-to-door sales.
As the demand for video streaming surges, so, too, does the opportunity for advertising.
In the vast landscape of marketing, there are very few tactics that we can safely say just about every company should be considering.
You’ve heard business leaders, marketers, and even consumers mention the power of branding—but unless you’re a branding expert yourself, you’re probably wondering how to build a powerful brand.
Your brand impacts every aspect of your relationship with customers. While the essence of branding looks like the old iceberg diagram—the logo, color scheme and other elements you see above the surface are only “the tip of the iceberg”—there’s no denying that most people recognize a brand primarily by its visual representation.
Busy executives and marketing managers simply don’t have enough hours and hands to attend to branding, blogging, social media management, sales and so on. What’s ironic, however, is that the same tasks that seem to take time can actually save time when implemented with the right tools and processes.
America’s unemployment rate dropped to 3.7 percent in September 2018, according to the Bureau of Labor Statistics. While the lowest jobless rate in nearly 50 years bodes well for candidates and suggests that business is good, it presents challenges for employers.
Every business needs marketing, but not every business is able to staff and retain a full-time marketing team. Some will hire a marketing manager or coordinator, who will then need a team around them. Even large companies that do have their own marketing departments often turn to outsourcing.
