Social media has become an increasingly “pay to play” platform in recent years. This isn’t necessarily a bad thing, as paid advertising gives brands the ability to reach specific groups through targeting. However, as Facebook and Twitter implement algorithms that emphasize paid content it can be challenging to drive engagement through organic posts.
When discussing the use of social media for marketing a business the conversation typically focuses on Facebook and Instagram. But let’s not forget about LinkedIn and its more than 610 million users and record levels of engagement. You could be missing out on a valuable prospecting –as well as recruiting–tool.
Social media–Instagram, in particular–is one of the fastest-evolving tools in digital marketing. In 2016, Instagram sharply steered its algorithm in favor of engagement, meaning posts that receive likes, comments and shares are shown more prominently (which creates a snowball effect of more likes, comments and shares). Previously, posts were shown in chronological order. The shift challenged brands to make their content more relatable, rather than simply consumable. If you want to take that challenge, here’s how to come out ahead.
Sooner or later, most business owners or marketing managers decide they need marketing support. The next question is what form of help? Do I hire freelancers? Bring on someone full-time? Or partner with an agency?
We get it. Using social media can feel like an overwhelming, full-time job. But it is advantageous to stay on top of current social trends and follow conversations. In an article published on Forbes.com, our founder, Dave McIndoe, covers the need to consolidate marketing strategies such as traditional advertising, SEO/SEM, and social media, and social is no longer just “something the kids are doing.”
Boom! The holiday season is upon us, so before you jump into year-end planning and budgeting, holiday parties and year-end reviews, It’s a great time for a strong marketing push in November and December. After all, you want to go into the New Year with momentum, not a rusty engine.
Does your social media content strategy involve videos? It should! Find out how content marketers can use video and what platforms they should be using.