Having a well-designed website is crucial to opening doors and closing sales—especially in the manufacturing industry, where differentiators are hard to come by.
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While we aren’t event planners (though we have been known to throw a killer office holiday party) our design work plays a major role in our clients’ events.
Whether you’re building a new website or redesigning an existing one, you’re about to embark on a significant undertaking.
You’ve heard business leaders, marketers, and even consumers mention the power of branding—but unless you’re a branding expert yourself, you’re probably wondering how to build a powerful brand.
A business card has been the staple of professionalism for years. It’s one of the first things to complete when setting out on a new business or career.
Your brand impacts every aspect of your relationship with customers. While the essence of branding looks like the old iceberg diagram—the logo, color scheme and other elements you see above the surface are only “the tip of the iceberg”—there’s no denying that most people recognize a brand primarily by its visual representation.
America’s unemployment rate dropped to 3.7 percent in September 2018, according to the Bureau of Labor Statistics. While the lowest jobless rate in nearly 50 years bodes well for candidates and suggests that business is good, it presents challenges for employers.
Every business needs marketing, but not every business is able to staff and retain a full-time marketing team. Some will hire a marketing manager or coordinator, who will then need a team around them. Even large companies that do have their own marketing departments often turn to outsourcing.
Most of us associate the term “branding” with big, consumer-focused companies. While the power of a brand might be most noticeable for the likes of Apple, Toyota, McDonald’s and the rest of the world’s most valuable brands, it isn’t confined to the giants. Every business in every industry has a brand – it’s just a matter of whether yours is alive or dormant.
Sooner or later, most business owners or marketing managers decide they need marketing support. The next question is what form of help? Do I hire freelancers? Bring on someone full-time? Or partner with an agency?
