Having a well-designed website is crucial to opening doors and closing sales—especially in the manufacturing industry, where differentiators are hard to come by.
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Whenever people gather in one place—whether for entertainment, education or business—there is an opportunity for digital advertising. Since everyone is in the same physical location, you can set the geographic parameters of your ads to a T.
Breaking into a new market can be extremely difficult—and also discouraging if you’re relying on cold calls. One way to reach businesses and residents in a specific area is with geofencing. It’s affordable, highly targeted, and softens many of the barriers encountered with door-to-door sales.
It’s no secret that your employees are the key to your company’s success, that’s why it’s crucial to attract and retain top talent.
In the vast landscape of marketing, there are very few tactics that we can safely say just about every company should be considering.
Whether you’re building a new website or redesigning an existing one, you’re about to embark on a significant undertaking.
America’s unemployment rate dropped to 3.7 percent in September 2018, according to the Bureau of Labor Statistics. While the lowest jobless rate in nearly 50 years bodes well for candidates and suggests that business is good, it presents challenges for employers.
Every business needs marketing, but not every business is able to staff and retain a full-time marketing team. Some will hire a marketing manager or coordinator, who will then need a team around them. Even large companies that do have their own marketing departments often turn to outsourcing.
So, you have an engaging, informative, well-designed website, with search engine optimization (SEO) and digital advertising campaigns in place to drive traffic.
If you are considering a new website for your business, choose carefully. Your website is the centerpiece of your sales and marketing efforts. Even if you don’t visit your website often, you can bet prospects, recent acquaintances and members of your network certainly do.
