How to Take a Brand-First Approach to SEO

At Netwave, we’re known for being one of the best branding agencies in New Jersey—but we provide much more than branding. Once your brand is looking its best, we continue with ongoing marketing, including search engine optimization (SEO). Hiring a branding agency for SEO might seem confusing, but it’ll make perfect sense once you understand our SEO process and how it aligns with building and maintaining your brand. Here’s how it works:

SEO Audit: The Foundation for Success

Starting with a meticulous SEO audit, we evaluate your brand’s digital footprint in detail. This includes analyzing your website’s structure, content, keywords, backlinks, and search engine rankings. We also include a competitor analysis so you can understand your market presence from an online search perspective.

Keyword Research: Beyond the Basics

Our keyword research uncovers the search terms that resonate with your target audience’s search intent. We consider the nuances of language and context, ensuring the keywords and phrases we target are not only relevant to your industry but also aligned with the questions and problems your potential customers are seeking solutions for. A thoughtful approach ensures that the content we produce and optimize will attract not just any traffic, but the right traffic, so you get a steady stream of prospects who have a realistic likelihood of contacting your business.

Content Optimization: Implementing a Strategy

Based on the approved keywords for us to focus on, we will organize a content development strategy. It will likely include ongoing development of blogs and targeted web pages. If necessary, we will start by optimizing your existing website content to adhere to Google’s and other search engines’ best practices. This includes optimizing meta tags, headers, and on-page content for the selected keywords.

Website Development Analysis: Technical Excellence

Our website analysis identifies ways to enhance the overall user experience. Site speed optimization, for example, is not just a technical exercise; it’s crucial for keeping your audience on your site to possibly convert. We also focus on mobile optimization since mobile browsing is now the norm as much as, if not more, than desktop browsing. Every technical adjustment we make is aimed at creating a seamless, intuitive experience for your visitors (a key factor in improving search rankings and user engagement).

Backlink Strategy: Building Meaningful Connections

Backlinks are links on other websites that lead to your website. Backlinks are a key factor for generating results with SEO because they show that you website is credible and trusted. So, we will formulate a high-quality backlink strategy to improve your brand’s authority and, in turn, enhance its search engine ranking. This may involve outreach to industry influencers and publications, which we can handle as well.

Local SEO: Connecting with Your Community

Many of the most popular Google searches include the phrase “near me.” For businesses with physical locations, we concentrate on local SEO efforts. A local SEO strategy usually entails optimizing your Google Business Profile with details and engaging content, ensuring that your local listings are accurate and comprehensive, and encouraging positive reviews from satisfied customers. By positioning your brand effectively in local search results, we help you attract more foot traffic and build a loyal, local customer base.

Content Writing: Engaging Your Audience

Google and other search engines reward websites that are constantly adding new, relevant content. Our SEO and copywriting experts often work together to compose new blog posts, articles, and landing pages that require the right combination of SEO strategy and brand voice. The content is optimized for search engines at every step—before, during, and after writing.

Monitoring and Reporting: Enabling Informed Decision-Making

Our monthly reports are more than just a collection of metrics; they are a tool for business decision-making. By providing detailed insights into your website’s performance, keyword rankings, and competitive landscape, we equip you with the knowledge to make strategic decisions and investments in your online presence. These insights also allow us to continuously refine and adapt our strategies so that your SEO efforts remain effective.

Adaptation and Strategy Refinement: Staying Ahead

In the dynamic world of SEO, staying static is not an option. We continually adapt our strategies to align with the latest search engine algorithms and industry trends. Through a proactive approach, we will see to it that your online presence remains robust, relevant, and capable of achieving sustained growth in search engine equity.

Integration with Branding: A True Identity

Our SEO strategies are intricately woven into your brand’s fabric for a consistent and cohesive online identity. From the tone of your content to the design of your website, every element is carefully aligned with your brand’s core value propositions. This holistic approach ensures that your online presence not only attracts your target audience but also resonates with them to build trust and drive conversions.

See SEO Differently

At Netwave, we understand that SEO is not just about improving rankings; it’s about building a strong, engaging, and cohesive online presence that reflects your brand’s values and meets your audience’s needs. Our brand-first approach to SEO is designed to deliver not just traffic, but visible growth for your business. Ready to get started? Learn more about our SEO services and contact us today!