5 Reasons to Hire a Marketing Agency in 2023

There has never been a better time than now to partner with a marketing agency. Wherever your business stands today, an agency can help you get where you want to go and navigate the challenges along the way.

Through 2023 and the foreseeable future, the labor market, economy, and disruptive technology will continue to impact how you run and market your company. Can an agency wave a magic wand to make everything easy, perfect, and predictable? No, but we can work with your team and provide value to your business in many ways, including:


A cohesive marketing strategy has many moving parts and people involved. An agency will usually designate a single point of contact to manage your monthly, quarterly, and yearly marketing plans and budget. It’s generally best to designate a single point of contact on your team as well so your person and our person can simplify the communication and direct the respective teams accordingly. This will keep your marketing nice and organized so things don’t slip through the cracks. Better yet, we’ll be able to plan and produce deliverables far out in advance to eliminate the stress of last-minute marketing tasks or, even worse, the letdown of missed opportunities.


With an agency, you only pay for the services you need and feel comfortable investing in. There are no overhead costs like salaries, benefits, training, turnover, and equipment. Leave it to us both to fulfill your marketing services with the many different skillsets we have on staff and to bring in other trusted vendors and partners when necessary.

With the organization and attention to detail we bring, we’ll be able to show you exactly where your marketing dollars are being spent and give our recommendations for allocating your budget effectively. Not sure where your marketing dollars are going right now? Get started with a marketing budget audit.


Experienced and successful marketing agencies like Netwave don’t just offer services; we provide solutions for your specific needs. From the start, we’ll develop a strategic marketing plan with measurable goals and trackable timelines to position our work to deliver true ROI. Having worked with countless clients, we know what works, what doesn’t, and when the best uses cases are for different marketing tactics. Whether our work together consists of ongoing services, one-off projects, or both, we’ll be able to provide guidance followed by implementation and insights. What is your biggest marketing challenge right now? We’re ready to hear it, whiteboard it, and solve it.


There’s no question that marketing is in the midst of disruption with the likes of AI, automation, and other digital tools. As an agency, we’re on the front line of this disruption—not to fight it, but rather, to adapt to it.

Just like manufacturers invest in equipment to better serve their customers, we invest in new technologies to better serve our clients. We’re always monitoring new technology, identifying and integrating what we think will stick, and deliberately skipping over what we believe may flop. Instead of having to decide on, pay for, and train your team to use a given marketing tool, you can just ask us. There’s a good chance we’re already using it, or, if we’re not, there’s probably a reason why. If there’s not a reason why, we’ll gladly explore it on your behalf so you can focus on your business.


The best marketing agencies thrive on getting and showing results. By organizing your marketing plan, making the most of your budget, providing solutions to your challenges, and leveraging the latest and greatest technology, we play our own humble but important role in fueling your business toward your goals. Let us show you how versatile and passionate our team is in supporting our clients. View a few of our case studies and contact us today to meet the dedicated and reliable marketing agency you’ve been missing.