Netwave Interactive

Social Media Marketing

Overview

Websites are no longer the only web presence you need to make your brand relevant with consumers. Social media marketing has become one of the most interactive ways to handle customer service, public relations, brand marketing and consumer relations online.

Social media enables a business to not only spread the message they want to a wide audience, but also interact in real-time with those that know the brand. When consumers experience satisfaction, or complete dissatisfaction with a brand or product, they often turn to their social networks to spread the word. 90% of consumers trust peer recommendations. It’s time to listen to what your customers are saying about you.

Facebook

Facebook is a great way for a business of any size to connect with a wide demographic on a more personal and interactive level. Users interact with more than 900 million objects (pages, groups, events and community pages) on Facebook; your page should be one of them. Go beyond customer expectations by reaching them with a whole new level of communication. People between the ages of 18-34 make up 47.2% of the Facebook population, the latter demographic has grown and now makes up 45.4% of the 163 million U.S. Facebook users. The following graphs depict demographics of social media users in the U.S. according to SocialBakers.

Social Bakers

Twitter 

At a glance “Twitter is a real-time information network that connects you to the latest information about what you find interesting.” Users that mention brands do so for two reasons: good customer service and bad customer service. Additionally, users will share their Foursquare check-ins with their Twitter followers, leading to a brand mention. Since 2010 the number of daily tweets has gone from 90 million to over 340 million, increasing the importance of this social network.

Foursquare

Foursquare allows a merchant/ business to claim their venue(s) and edit the information displayed. Displaying the correct venue information such as the address, a phone number, website, and/or Twitter link can help with SEO as well as help the consumer find and contact your location.

With a merchant account you can also gain statistics for the check-ins at each venue. Additionally, you may also provide a “special.” There are many types of specials to offer but you may consider using the tool to promote a new product or service. The best part about Foursquare is the control the merchant is given over their venues and promotions.

 

Social Media Marketing Services 

Networks like Facebook, Twitter, LinkedIn, Instagram and Pinterest have become an important piece of a complete marketing plan and are valuable tools in creating and building customer relationships. Many business owners either do not possess the know-how to successfully run a social media campaign, or do not have the time to dedicate to such marketing. We can help.

Our social media management program, Manage. Monitor. Maintain., allows us to effectively plan and run a relevant social media campaign for your business.

Manage.

Managing the content and scheduling of posts is an essential task. Your customers represent many different backgrounds and access social media at many different times throughout the day and week. We make sure posts are scheduled at the appropriate times to maximize reach. Content is designed to relate to your fans and generate interaction.

Monitor.

On a day-to-day basis your accounts will be monitored for any new interaction that requires action, such as a comment or inquiry from a customer. We will also monitor brand mentions on Twitter and check-ins on Foursquare.

Maintain.

Maintaining your accounts is a very essential step in social media marketing. Having a “stale” account can hurt your brand. With the constant update and invention of new apps and social networks we will keep your accounts up to date and make suggestions of new ideas when appropriate.

 

New Media Marketing Services 

Having an online presence is beyond necessary. Some companies do not even conduct business out of an actual building; their entire entity is online. Simply put, having a website is no longer enough of an advantage.

YouTube

Take your videos farther with YouTube. After we customize a YouTube Channel for your business you will begin to see the benefits of promotional videos. Regardless of the industry you’re in, all customers enjoy “seeing” what your company is all about. Whether you have product demonstrations, a vlog (video-blog), testimonials, or new promotions, you can start sharing you stories through the internet.

YouTube videos are perfect for sharing on websites, emails and social networks. Best of all, we can optimize your videos for better SEO. Videos are often ranked higher in online searches.

Blogs 

One of the quickest ways to provide information to your customers is through blogging. We can provide blog services including setup, design, and production. Through blogging, you can include all your other new media strategies. By linking to videos, social media accounts and your website, you are increasing not only your brand awareness, but your positioning on local search engines.