It can be difficult to organize large-scale marketing initiatives during coronavirus quarantine. So, we’ve come up with a list of short, simple tasks that business owners and marketers can complete on their own, remotely, in 15 minutes or less. Use this time to attend to the details and build a habit of consistently monitoring your brand. Check any of them off your list while enjoying your morning coffee!.
Update Your Google My Business Listing
Have you claimed your business’ Google page? If not, now is a great time to boost your visibility online. Claiming your business page on Google allows you to control your Google My Business listing. You will want to add the correct business hours, address, photos and other relevant information so that users can easily identify and contact you.
If you already have an active business profile, be sure to regularly update the information. Your hours might be different, or perhaps you’ve added curbside pickup. We are living in a time of constant change, which means you will need to revisit and revise your listing accordingly.
Review Your Website Copy
Much like your Google My Business profile, it’s crucial to keep your website up to date. When was the last time you reviewed your current website? Remember that it is the first impression your prospects see of your company. Did you add a new service recently? Have you hired new team members? Update any outdated information and freshen up your site’s copy overall.
Analyze SEO Reports
Your search engine optimization efforts are designed to drive traffic to your website. It might be tempting to consider SEO a “set it and forget it” marketing tactic, but it’s important to routinely review your Google Analytics and SEO keyword reports.
We provide extremely detailed reports regularly to our SEO clients. We know that typically, the overview page may be all that you have time to review. But now that things have slowed, dig into an SEO report like a good book. Key metrics to monitor include site visits, bounce rate, and organic site traffic. It’s also important to monitor your referral traffic as well, as it can give insight into how customers are finding your website. If it’s all confusing to you, give Netwave a call and one of our account managers will provide you with a free analysis.
Organize Blog Topics
Reviewing your SEO keyword report can help inspire new blog topics. Identify which search terms are bringing users to your site and develop content around those searches. Not a writer? We can help you develop topics and articles. Consistently adding new blog posts to your website signals to Google that your site is remaining active and relevant. This helps with ongoing SEO while also educating visitors on your offerings.
Update Your Email Marketing List
The key to a successful email marketing campaign is a list of engaged subscribers. If your list is several years old, you run the risk of sending email blasts to accounts that are no longer active. It’s also a good idea to review your contact list and make sure they are on your email marketing list. This is a critical task often overlooked during busy times. Email management programs such as Mailchimp and Constant Contact allow for easy contact list uploads from Excel.
Start Your Social Media Strategy
Now more than ever, the use of social media is paramount to keeping in communication with your customer base. If social media management hasn’t been a priority for your business, now is the time to start. We can’t say an entire social media strategy can be completed in 15 minutes, but anyone of these smaller components can:
- Grow your connections by utilizing the newly updated email list we mentioned earlier. Leverage this list to search for and connect with users on LinkedIn. Use downtime to develop your ongoing social media strategy. What is the focus of your business? Organize content relevant to that topic and distribute it to your followers across social media. Social media publishing tools like Hootsuite make it easy to schedule content in advance.
- If social media hasn’t been your focus recently, it’s likely your business’ accounts are outdated. This means it’s time to audit your social presence. Take time to review your accounts and update information as well as imagery. Ensure your social accounts have the proper logos and branding; everything from your website to your Facebook page should be aligned.
- Reviewing your competitors’ social media pages is beneficial as well, as it allows you to identify potential missed opportunities within your social strategy. Use competitive research to up your game and get ahead.
- Launching a social media advertising campaign is a great and affordable option for reaching your target audience. There are multiple types of ads available, depending on your needs. Facebook offers a variety of ad objectives that allow you to drive traffic to your website, increase post engagement, boost event attendance and more. Facebook’s ad platform also allows you to run Instagram campaigns at no extra cost. Primarily designed for the B2B market, LinkedIn is known for its robust targeting options. You can target users by job title, industry, seniority, and other useful options.
- The content shared on your social media accounts doesn’t always have to be created by your team. By curating content and sharing relevant articles from trusted sources, you position yourself as an authority within your respective industry. Your audience doesn’t want to be sold to 24/7, so giving them additional content provides objective value. Use Google Alerts to receive daily emails with articles that match topics of your choice. It’s also helpful to set up an alert for your company’s name, as it will pick up any media coverage you may receive.
Review Social Media Permissions
Regularly reviewing your Facebook Business Manager account can go a long way in protecting your business on social media. Review the list of admins and remove any who may no longer work with your business. You can also adjust the permissions for those who manage your page, as Facebook has a variety of page roles including Editor, Moderator, and Advertiser.
Take this time to review permissions within your social media publishing tool as well. Whether you use Hootsuite, Sprout or Buffer, you want to ensure your accounts are properly linked in order to avoid failed social posts.
Tackling your marketing to-do list in small bursts can help you reinvigorate your business’ online presence and reach new customers at the same time. Looking for a hand with your marketing efforts? Our team is here to help.