Which marketing channels will work best for your business? If you’re just getting into marketing or looking to level-up your efforts, you might be feeling a sense of analysis paralysis while deciding where to begin. The possibilities are endless and even the largest corporations can’t conquer them all. Simplify your strategy by choosing a few focus areas—or even just one—to start. These five marketing channels in particular are tried and true for businesses of all types and sizes to generate ROI.
There’s a reason why just about every established business has a social media presence. Actually, there are a lot of reasons, including the vast audience, direct engagement, an outlet to produce content and, above all, cost-effective ads that are highly targeted. We help our clients select the best platforms based on their goals. Then, we fill their feeds with ongoing content while putting approved ad budget toward specific campaigns such as event marketing, recruitment or lead generation.
Don’t write off email marketing as spam. Email is an extremely powerful medium to market your business and stay top of mind. The key is to deliver quality content and real value in your email blasts. Those email blasts also need to be designed in an eye-catching yet easy-to-read way. Excel with email marketing, and the results can be rewarding. One study showed that every $1 spent on email marketing generates an average return of $42. According to the Content Marketing Institute, 9 out of every 10 marketers use email as a key medium.
When people search for your services on Google, you want to be seen at the top of the search results. Organic search engine optimization is a strong long-term strategy in which you develop blog articles and landing pages targeting relevant search terms. Meanwhile, paid search ads offer a quicker play with instant results. We can set up Google Ads for your business relatively easily based on geolocation, keywords, daily spend and maximum bid amount. Most importantly, we evaluate the results and adjust ads in real-time to optimize your ad spend.
Oh, and don’t sleep on Bing. Google is far and away the search engine of choice, but Bing retains a notable user base of its own. When you’re paying per click, there are no added costs to advertise on additional search engines beyond Google.
Google My Business
Optimizing your Google My Business listing is one of the simplest marketing steps you can take, especially if you have an agency doing the work for you. We want to make sure all your company information is properly completed and filled out in its entirety, including the official business name, web address, phone number, and years in business. The listing can also be set up to take appointments or reservations. From there, we can increase your visibility in local search results by adding company news, blog posts, photos and videos. Since people use Google listings to make buying decisions, it’s also helpful to ask your current and past customers (perhaps in your email marketing) for positive reviews.
When you visit a company’s website or click on their ad and then see them following you around the internet with ads afterward, that’s called remarketing. It’s also referred to as retargeting. This tactic is effective because it targets only those people who have previously showed interest in your business. You can use remarketing to promote new products, repurpose your best-performing content, or simply stay in front of warm leads with brand messaging. Although it’s most commonly used by consumer brands, B2B companies can also benefit from the brand awareness aspect of remarketing. And again, those ads are absolutely measurable, down to the penny.