Ready to grow.
Sharp Payroll Service had built its business on reputation. Clients trust the work, stay for years, and send referrals. What Sharp didn’t have was a brand that reflected any of it.
In a B2B market where prospects validate a company before they ever reach out, the gap between how Sharp performed and how Sharp appeared was a huge opportunity. Here’s how we turned that opportunity into measurable results.
Brand Photography
We started on site. A professional photography session captured Sharp’s team, office, and culture. Photography became the backbone of every marketing channel that followed, giving the brand a human element it never had before.
Website Refresh
With photography in place, we turned to the website. We revamped key pages to sharpen Sharp’s value proposition and give visitors a clear path to action. The brand was starting to look the part. The site needed to match it.
Search Engine Optimization
Sharp was competing against local providers and national payroll brands in the same regional market. We built an SEO strategy around the most relevant and winnable terms. Organic traffic climbed. The site was now equipped to handle it.
Billboard Advertising
Not every B2B decision starts online. Netwave designed and placed billboard advertising in key locations across Sharp’s target market, reinforcing brand credibility and keeping Sharp visible. New inbound leads traced directly to the campaign.
For a B2B service provider, LinkedIn is where prospects go to confirm what they’ve already heard about a company. We built Sharp’s LinkedIn presence from the ground up, creating a fully optimized company profile designed to attract decision-makers and support every other channel running alongside it.
Leads, Conversions, Clients
In the first year, Sharp’s marketing investment returned three times its cost, and that figure doesn’t include the long-term value of the clients brought in and retained. It pays to have a brand strategy.
Client Testimonial
“Before finding Netwave, I went through five different local marketing agencies and was ready to give up on digital marketing entirely. I was tired of promises without follow through or results. Netwave was the first agency to actually listen, build a real strategy, and finally deliver a true ROI on my marketing dollars. My revenue has literally tripled in the 6 years since I signed on with Adam and his team. That’s not an exaggeration; those are the actual numbers. I just went back and looked for the purposes of this quote. Netwave has played a HUGE role in the success of my businesses. I cannot say enough good things about my experience with them. They are literally the best at what they do!”
Matthew Contardi
– President, Sharp Payroll Service
