Branding a New Belmar Hotspot

Executives at Chefs International, Inc. have called Belmar Marina a “sleeping giant” to describe its potential for business. With the enormous success of 9th Ave Pier, Chefs International invested in a new flagship restaurant, Marina Grille, featuring awe-inspiring sunsets and a lively waterfront atmosphere.

Calling New Jersey’s Only Creative Agency
Chefs International called on Netwave Interactive to develop a brand that would capture the anticipation and delight that Marina Grille would bring to the town of Belmar. The key was that Marina Grille’s branding be completely distinct and decipherable from neighboring 9th Ave Pier.

The Simplicity of the Shore, Conveyed Visually
Netwave created a brand that captures everything Marina Grille has to offer – open air space, a beautiful interior, and gorgeous views. The simplicity in the themes and tones is indicative of what waterfront dining at the Jersey Shore is to so many people: simple and pure. Netwave also continued to promote Marina Grille in various local print publications leading up to their highly anticipated opening.