Setting the stage.
Over the years, Netwave has built a strong relationship with Manasquan Bank, rooted in trust, vision, versatility, and a shared commitment to making banking more approachable. That ongoing partnership opens the door to new ideas across campaigns and channels.
What began as a single concept has grown into a multi-series library of video content that feels fresh, relatable, and connected to the community. From leadership insights to lighthearted adventures, every video adds to the broader message of the bank being genuinely invested in its people, customers, and neighbors.
Off the Cuff.
The flagship series that started it all, “Off the Cuff,” shares authentic, candid insights from Manasquan Bank CEO Jim Vaccaro and other voices within and around the bank. Filmed in the same vein as Jerry Seinfeld’s “Comedians in Cars Getting Coffee,” the series covers everything from residential and commercial lending to business solutions, economics, and the bank’s 150th anniversary.
On the Clock.
As “Off the Cuff” gained momentum, we saw an opportunity to take the concept a step further. “On the Clock” follows Jim as he steps into local businesses and job roles, offering a lighthearted, humorous perspective while highlighting the people behind the storefronts. It’s part entertainment, part community spotlight, and fully on-brand.
From conversation to community.
The shift from “Off the Cuff” to “On the Clock” was a natural next step in the storytelling strategy. The foundation of thought leadership evolved into community-driven content, blending personality with place. Our approach from the start was to create a flexible framework that could adapt and evolve.
More to follow.
With new concepts always in the works, the video library continues to expand. Each addition strengthens the brand’s personality, builds trust with the audience, and keeps Manasquan Bank’s story moving forward.
