WordPress 101: Everything You Need To Know to Get Started

By April 9, 2015Business, Marketing

WordPress. You’ve heard of it. But maybe you’re not quite sure what it is. That needs to change.

Why? Because WordPress is the greatest thing to happen to your website design since Google. Plus, about 4.5 percent of the entire Internet runs on WordPress (via Codeinwp.com). It’s important, and it can transform your entire web presence into an ROI-producing machine.

What is WordPress?

What started as a simple “blogging” platform in 2003, has become the next big thing online for websites. WordPress is one of the world’s most popular Content Management Systems (CMS). It allows businesses, organizations, and individuals to showcase whatever content they desire, in an easy-to-use website form.

It’s become hugely popular for two reasons. First, it’s incredibly user-friendly. Content can be created and interchanged very quickly, depending on the resources your team has. And in a world where up-to-the-second data is expected, WordPress puts you right up there with top caliber brands in terms of flexibility.

Second, it has a voracious developer community, always working to fix bugs, make new tools, and continually advance the platform. Picture an army of sleepless developers and tech gurus, all working together to fix and improve every aspect of your website–even those you don’t know about yet!

Who Uses WordPress?

Over the years, WordPress has evolved from just being a blogging platform to becoming whatever its users and developers demand of it.

For instance, The New Yorker, TechCrunch, BBC America, Variety, Fortune, The Walking Dead, and the Dallas Mavericks all use WordPress for their websites, as the central online hub of their Internet activity.

From online signups to a place to store all your video presentations to a unique way to present your entire product line or eCommerce store, WordPress makes it vastly more simple.

The Pros & Cons of WordPress:

Like any technology, there are pluses and minuses to using it over something else. While it does have the lion’s share of advantages in our experienced opinion, there are a few drawback to understand.


  • A user-friendly interface that nearly anyone can quickly learn.
  • Great support, documentation, and resources from the WordPress community.
  • SEO friendly.
  • Easy to customize for different online purposes.
  • Plenty of free templates and plugin upgrades (add-ons) are available to make your site have added functionality.


  • Themes/plugins often require new updates, which put you at the mercy of the theme or plugin’s creator until they publish the latest version.
  • WordPress search is nowhere near as powerful as Google search. Oftentimes, it’s best to include a Google search plugin.
  • Like any platform, they have their own security vulnerabilities and shortcomings.

Making the Transition to WordPress:

If you’re still unsure about why you should change to WordPress, consider the following:

  • Today, WordPress accounts for roughly 50% of all web sites using a CMS—around 74 million sites (via trends.buildwith.com).
  • Every second, 17 posts are created on WordPress.
  • There are 14.7 billion monthly pageviews for WordPress sites.

Making the switch to WordPress can usher in a new level of success and SEO-friendly results for your business.



Stay tuned for part 2 of our WordPress series.

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