By: LisaMarie Gaeta
We get it. Using social media can feel like an overwhelming, full-time job. But it is advantageous to stay on top of current social trends and follow conversations. In an article published on Forbes.com, our founder, Dave McIndoe, covers the need to consolidate marketing strategies such as traditional advertising, SEO/SEM, and social media, and social is no longer just “something the kids are doing.”
If you’re trying to figure out how to get the ball rolling or increase your engagement, check out this article from CIO’s Sarah White: 5 tips for executives who hate social media.
The Social Balance: Pick a Platform and Stick to it, But Also Try New Ones
I’ll admit, I was a late adopter to Facebook. I was stuck on MySpace but finally I moved on and now Facebook is my favorite social media platform by far. Over the years since, I’ve also gravitated away from Twitter and toward Snapchat. The key is to learn to be an early adopter and try and explore all functions within a social media channel to discover how to use it to your advantage.
Don’t rely on just one marketing channel or even social media site to get your brand across. In a prior blog article, we discuss a bank client for which we implemented a combination of marketing tactics, and they saw great measurable results.
Don’t Just Do Social, Be Social
In light of the recent news from Facebook founder, Mark Zuckerberg, brands will see their engagement rates decrease as time spent on the platform decreases. However, the time spent will become more meaningful and posts from family and friends will reaffirm their role in newsfeed. Paid posts will now need to be highly engaging to gain traction, but should not be directly asking for likes or comments.
That is why it is crucial to have a personal presence in addition to your company presence. The goal will now be meaningful social interactions, so you’ll want your employees/clients/etc. to join you in singing your company’s praises.
Social in 2018
According to Marketing Dive, social media will be the most effective digital marketing tactic in 2018. If you’re interested in how we can help with your social media challenges, let us know. We tailor social media strategy to each client’s specific needs. Contact us online or call our business development specialist Adam McIndoe at 723-701-9797 ext. 203.
Lisa is our Social Media & PR Manager at Netwave. Her undergraduate thesis on Facebook Stalking won a Top Paper award at the RIT’s Conference for Undergraduate Research in Communication. When she’s not on her phone you can find her kayaking to Treasure Island in the Manasquan River.