The Shore Population Nearly Doubles During Summer–Is Your Business Taking Advantage?

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We all know that the summer population along the Jersey Shore swells during the summer months. But by how much? One of our local radio stations, 95.9 The RAT, has been on a quest to quantify the growth.

It’s not an easy task, though. How do you measure hotel room occupancy, day-trippers, vacation homeowners, and visitors to year-round owners?

Toilets flushed. Using a methodology based principally on differences between winter and summer wastewater flows, the average daytime population of the Shore Region during the summer was determined to be approximately 762,000—if it were a city, the Shore in summer would be America’s 20th largest, ahead of Seattle, Denver and Washington, D.C.!

This includes the area’s year-round, permanent population of 439,331, as well as overnight visitors and day-trippers. In other words, the average summer daytime population increases about 73% over the region’s year-round population. The estimate represents all days, including weekends and holidays.

A Massive Marketing Opportunity

Whether or not you believe the calculation to be a “waste” of time, the bottom line is that the summer months are an excellent time to extend your marketing and advertising reach with transit, broadcast, and digital advertising in Monmouth and Ocean Counties. Here are a few examples of summertime campaigns we’ve helped our clients with:

Jack Baker’s Wharfside – PatioPalooza 2015

Official event graphic printed on shirts and posters.

Manasquan Bank – Handcrafted Loans

Sand sculpture time-lapse video used for TV, print and digital campaign.

Seaside Heights – Exit 82 Website and App

Website redesign, brand refresh and mobile app update.

Jenkinson’s Boardwalk

Redesign of Jenkinson’s Boardwalk, Sweet Shop and Aquarium websites.

Looking to maximize your marketing this summer? Give us a call at 732-903-2711 or send us an email!