What Professional Services Firms Need to Know About Content Marketing

By September 12, 2016Content Marketing

Competition is fierce in professional services. Between the volume of small to mid-sized firms in any given service area and the ad spending power of “big-box” companies, how can your firm distinguish itself?

We’re here to tell you about content marketing–the affordable, sustainable and truly impactful way to:

  • Drive traffic to your website
  • Educate your clients
  • Convert leads into new customers
  • Build repeat and referral business

…All at once!

What is Content Marketing?
The Content Marketing Institute defines content marketing as “the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience–with the objective of driving profitable customer action.” 

Great definition, but a lot of marketing speak, so let’s simplify things:

Content marketing means creating content and sharing it with your target customers so that they become familiar with your company.

What is Content?
When a term is tossed around as frequently as the word “content” is, we start to lose sight of the basics. Here’s a quick list of the most common types of content that can help drive your marketing efforts:

  • Blog articles
  • Email newsletters
  • Social media posts
  • White papers
  • E-books
  • Industry reports
  • Webinars
  • Video testimonials and tutorials

Why Should Professional Services Firms Invest in Content Marketing?
Whether your firms offer accounting, legal representation, architecture or any other type of professional service, content marketing is a means for you to convey your expertise.

Simply by sharing your knowledge on a regular basis, you can attract new customers while keeping in touch with your current clientele. Content allows you to do this without coming off as “salesy.” When you combine content marketing with traditional advertising and sharp design, the results can be tremendous. The content creates greater visibility for your advertising, and the advertising funnels leads back into your content stream.

That Was a Crash Course…Here’s a Complete Guide
The hardest part of content marketing is figuring out where to start. That’s why Netwave Interactive has created a straightforward guide to content marketing that translates jargon into an enjoyable read with tons of visuals. The best part? It’s free! Click the button below to download your copy.