Case Study

iPlay America

A lot to manage means a lot to market.

Destination(s) iPlay.

iPlay America is one of New Jersey’s most recognized indoor entertainment destinations, and it’s not just one venue. It includes four distinct properties: iPlay America, Warehouse 100, The Bistro, and Topgolf Swing Suite.

Keeping all four venues visible and booked at the same time is a serious operational challenge. Netwave helps handle the marketing so iPlay’s leadership can focus on running the business(es).

The work before the work.

We started with a full audit of iPlay’s existing marketing efforts across all four properties. The strategy that followed aligned each venue’s messaging with its core audience while keeping the broader iPlay brand cohesive.

Along the way, we identified advertising spend that wasn’t converting, paused it, and immediately started generating the same volume of leads for less.

Crowd-pleasing creative.

Our creative team developed campaign assets, social content, and email templates tailored to each venue, from family-friendly promotions at iPlay America to event-driven content for Topgolf Swing Suite and Warehouse 100.

Email that knows its audience.

We built segmented email campaigns around each venue’s calendar, including events, seasonal promotions, and loyalty opportunities. The messaging is tailored to each audience while keeping the iPlay brand consistent across every send.

Every dollar accounted for.

Netwave handles buying, placement, and budget allocation across channels, tracking performance and adjusting where needed to make sure the spend is going where it produces results.