CMM

Building an engaging brand. Elevating every touchpoint.

The power of an agency partnership.

CMM is known for building luxury homes along the Jersey Shore, but the brand experience conveys much more than construction. Netwave serves as CMM’s marketing partner, providing ongoing creative and strategic support that reflects the same attention to detail that CMM brings to its craft.

From content marketing to print design and media outreach, everything we produce works together to keep CMM top-of-mind.

Establishing a foundation.

We developed a clean, elevated website that brings CMM’s work to the forefront. We photographed the team and the office to give the brand a sense of authenticity, then built a custom Squarespace site that’s crisp, confident, and designed to make the photos pop. The site also includes drone and ground footage of several CMM homes.

Ongoing content.

We regularly connect with the CMM team to develop timely blog and email content. The discussions cover seasonal project updates, team spotlights, featured partners, new case studies, and company news, often yielding up to a quarter’s worth of content direction from one call.

The emails consistently see high engagement, thanks to content that feels both personal and professional.

Magazine-worthy web content.

Our ongoing content strategy includes featured homes, presented elegantly and artfully to capture the gratitude that comes with building and owning a custom home. The writing is thoughtful and the photos are beautiful. More than marketing, it’s brand storytelling.

A campaign for a cause.

When CMM took on a major charitable initiative—building a home to benefit St. Jude Children’s Research Hospital—we developed a dedicated landing page, wrote and promoted press materials, created video and email content, and secured coverage with News 12, local radio, and more. The project has become a cornerstone of CMM’s brand and a powerful example of the company’s commitment to its communities.

Sophisticated sales materials.

To support the CMM team in conversations with prospective homeowners and trade partners, we designed a custom pocket folder with silver ink along with printed case study booklets and one-sheets. The packet gives the brand a polished presence at meetings, events, and job sites.