About the Client

A celebrity chef had a vision of creating a fast casual restaurant that would make wholesome home cooking convenient to the Sea Girt, N.J. community.

Before the flagship restaurant opened its doors, the chef needed a meaningful brand to convey his values of quality, sustainability and social good, along with a marketing strategy for cooking up excitement over the course of several months leading up to a grand opening.

The Marketing Challenge

Farmly began as an idea without a name, described in early discussions as a place to get “real food, fast,” whether for yourself or your family. We sought to create and promote a meaningful concept in the competitive fast casual market—one that would feel familiar, yet new. The brand needed to be visually enticing, descriptively appetizing, genuinely inviting and soulfully fulfilling in one.

Food Menu Design, Menu Design
Coupon Design, Card Design
Website Development and Designing
Gift Voucher Design,gift Coupon Design, Coupon Designing

The Marketing Solution

Netwave took the chef and his investors through a deliberate brand identity process, covering everything from design to copywriting to strategy. We collaboratively arrived at a restaurant named “Farmly,” meaning “farm to family,” with the friendliness of a “neighborhood kitchen.”

From there, we proceeded with everything a new restaurant needs, starting with logo design, window graphics, exterior and in-store signage, slogans, photography, video and website development. Then, social media, digital advertising, menu design, business cards, punch cards and more. On Instagram, Farmly was making “regulars” months before its opening.

Having worked with many local restaurants and other consumer businesses, we knew exactly what Farmly needed and when. The result is a new mainstay for lunch and dinner in Sea Girt inviting everyone to “Go. Grab. Gather ‘Round,” as the owner eyes a second location in N.J.