Making a Splash for The New Kid on the Block
Setting up a new location is a big moment for any business. Months of planning go into the location scouting, selection, staffing, and the myriad other considerations necessary before actually starting to help customers.
For long-time client Spencer Savings Bank, their newest branch opening marked a novel opportunity. As the twentieth branch for the Northern New Jersey regional bank, this newest location was the first to be centrally situated within a multitude of business parks. While at the same time being the first location in this particular county, our client was faced with the unique challenge of generating awareness, amongst the business partners and employees of the neighboring office buildings.
The executive team at Spencer Savings Bank looked to Netwave Interactive to craft and execute a winning marketing strategy for this situation. The challenge centered on combatting obscurity, and building awareness right from the beginning.