Eat, Drink and Be American.

Chefs International recently opened their tenth restaurant in Southampton, PA called “Baker’s American”. Following the décor and style of their sister restaurant located in Monroe, New Jersey, we were tasked to design materials to tie both restaurants together.

Our creative team was inspired from the American Revolution era. The refreshed logo included custom motifs, and fonts that spoke to the proud Baker’s American name. The color version of the logo has a gold embossed feel.

For the website, we created a split landing page, that links to each locations homepage and own website. We also added Americana inspired buttons, copy and features.

Lastly, we designed the full menu, alongside advertisements using a worn paper effect as the backdrop. The fonts and styling synchronize beautifully with Baker’s American’s all-American cuisine.