The new Google Panda update is here. On September 25, 2014 Google announced it was launching Panda 4.1 and that it would be a “slow rollout”. The Panda 4.1 update will be Google’s 27th Panda update since the algorithm was first released in February of 2011. As the algorithm continues to roll out over the next few days, the newest Google Panda update will prove yet again that content is key and cannot be replaced.
NETWAVE NOTE: Continue to add new copy to your website and you will be rewarded with higher Google placement.
What we know about Google Panda 4.1
Based on a statement from Google, the new Panda 4.1 update is expected to affect 3 to 5 percent of queries depending on location. Each update enables new opportunities for websites that have been affected by previous Panda updates. While Google will never reveal all of the details of algorithm changes, it has been made very clear to webmasters that relevance and quality will continue to be very important factors. In a recent Google+ post, Google provided some specifics about the update:
“Based on user and Webmaster feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.”
Panda updates focus on quality content. They are supposed to remove redundant and irrelevant content from Google’s index. The interesting concept about the new Panda 4.1 algorithm is the fact that smaller and medium high-quality websites are supposed to benefit from the update.
NETWAVE NOTE: Be specific with website pages instead of having one product page with all products/services listed. Break out the products & services page to individual pages with relevant, in-depth content.
Determining thin content
Google has two signals to determine thin, low-quality content using Panda updates. Quantitative signals are based on content and site structure. Qualitative signals are based on user behavior. For quantitative signals, Google aims to discover websites that offer rich and unique content for the user. Google will then take user signals and weigh the results against other similar groups.
Websites that have lower than average user behavior produce a bad user experience. Google uses both quantitative and qualitative signals to regulate which results are relevant to the user.
NETWAVE NOTE: Put in the needed time when developing site content. Prove to prospective clients that you are an expert in your field. Google will reward you as will your website, with generating new leads.
Advice for Google Panda 4.1
Management! Websites that have too much thin content will need to add value to these pages. If a website has redundant pages, I would advise merging them together to create one page that offers a richer high quality page opposed to two low quality pages. More importantly, if you do not address low quality pages, your rankings in Google will decline. Pages that keep their thin content will end up losing visibility and eventually disappear in Google search engine result pages. To keep your website protected from the Panda 4.1 “Slow-Death Phenomenon” make sure to manage your pages by adding high quality content to existing low quality, thin pages.
OVERVIEW: Revisit your website copy & sitemap. Edit your website with specific pages that offer fresh, unique, and relevant content. If you follow the Google Panda 4.1 guidelines, your website will improve in search rankings and visibility.