Donald Miller, creator of the StoryBrand Framework, raises a great point about the fundamental marketing message that most companies spend countless hours on, saying, “Most mission statements are forgettable and boring.”
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Online surveys are cost-effective, convenient and instantaneous. While you may forfeit some research integrity, you gain the ability to take a quick pulse of your customer base and learn what you’re doing right or wrong. Plus, you get the added benefit of demonstrating to your customers that you care about their opinions.
Good salespeople help your business grow. They position your products or services correctly, answer questions concisely, and bring their A-game every day. With these qualities in mind, your best salesperson could very well be your website.
We’re big fans of WordPress, and we’re not alone. Even as new platforms emerge, WordPress remains the most popular website content management system (CMS).
Social media has become an increasingly “pay to play” platform in recent years. This isn’t necessarily a bad thing, as paid advertising gives brands the ability to reach specific groups through targeting. However, as Facebook and Twitter implement algorithms that emphasize paid content it can be challenging to drive engagement through organic posts.
Having a well-designed website is crucial to opening doors and closing sales—especially in the manufacturing industry, where differentiators are hard to come by.
While we aren’t event planners (though we have been known to throw a killer office holiday party) our design work plays a major role in our clients’ events.
Whenever people gather in one place—whether for entertainment, education or business—there is an opportunity for digital advertising. Since everyone is in the same physical location, you can set the geographic parameters of your ads to a T.
Breaking into a new market can be extremely difficult—and also discouraging if you’re relying on cold calls. One way to reach businesses and residents in a specific area is with geofencing. It’s affordable, highly targeted, and softens many of the barriers encountered with door-to-door sales.
When discussing the use of social media for marketing a business the conversation typically focuses on Facebook and Instagram. But let’s not forget about LinkedIn and its more than 610 million users and record levels of engagement. You could be missing out on a valuable prospecting –as well as recruiting–tool.
