Using Polls to Drive Engagement on Social Media

By | Advertising, Content Marketing, Social Media | No Comments

Social media has become an increasingly “pay to play” platform in recent years. This isn’t necessarily a bad thing, as paid advertising gives brands the ability to reach specific groups through targeting. However, as Facebook and Twitter implement algorithms that emphasize paid content it can be challenging to drive engagement through organic posts.

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Why Your Company Should Focus on LinkedIn

By | Social Media | No Comments

When discussing the use of social media for marketing a business the conversation typically focuses on Facebook and Instagram. But let’s not forget about LinkedIn and its more than 610 million users and record levels of engagement. You could be missing out on a valuable prospecting –as well as recruiting–tool.

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