With the Fourth of July falling on a Tuesday in 2017, it’s a great promotional opportunity wrapped into one long weekend.
While most companies are focusing simply on completing as much work as possible before the break, you should also consider using the holiday as a springboard for your summer marketing. Here at Netwave, we’re busy sending out email blasts for our clients announcing their holiday hours and promotions.
For restaurants and retailers, the Fourth is a sales spike in the making. Use your website, email marketing and social media to announce specials, or just to wish your customers a great weekend. And don’t forget mobile and digital advertising, as most people are on the go during the holiday. Geo-targeted ads in the vicinity of your business are an ideal way to catch the eyes of out-of-town visitors.
Right before the long weekend is a great time to casually remind your customers of your services, especially if you can present those services creatively in the context of the holiday. An email blast and/or blog post is a no-brainer, and don’t let the social media opportunity pass you by. Patriotism never goes out of style.
Make it Easy
You probably have a lot on your to-do list, not just this week, but all the time. Let Netwave help you maximize marketing opportunities like the Fourth and summer as a whole. Contact us to get started today!