Do you want your business to stand out?
It’s time to get clever. Hyperlapse is the latest trending app from Instagram that allows you to take cool videos using the front facing camera or rear camera on your smartphone. The app is easy to use and doesn’t involve keeping stable hands. In fact there’s a built in stationary mobilizer that keeps the picture nice and steady. Shooting a video is as easy as just a few taps.
A lot of brands and social media gurus have been creating their own videos and sharing them through their social media channels. Why? Because if you get creative enough, these videos can make for great content that people will want to share!
Take a look at these examples:
Culinary Skills – This barista is showing off their latte art skills. Hyperlapse videos are a great way for restaurants, bars and cafés to show off their culinary skills.
Edit with Other Apps – FLY is another mobile app that allows you to edit your videos. This company cut and added hyperlapse scenes to make a cleaner video.
Share the View – Watergate Bay Hotel created a cool beach video. This is nice way to show your prospective guests what the area (or view from the hotel) is like.
Promote the Sound and Views – Louder Space is a band that produced this artistic video to show off their logo and play their music. This is a great way to combine beautiful scenery while promoting an upcoming concert or live entertainment at your venue.
You now have the ability to create an artistic hyperlapse video for your business or leisure right from your phone. This is a cool way to get customers to interact on your Facebook or website. It shows that you are keeping on trend and think outside of the box, which is what consumers like to see. Mundane is never a good thing.
Now that several brands have had their first tries at this (some with great videos, others not so much) it’s your turn to impress. Take a few minutes to think about a creative video idea and then try it out.