Go Green: Reuse Your Content

By December 28, 2012Blogging, Marketing, Social Media

You spend a lot of time coming up with great content to share with your customers – why not get the most out of it?

Re-purposing your content is an easy and effective way to increase its impact. Different people prefer different methods of communication. Someone may not read your blog but maybe they read your emails or watch a quick video.

Not only does reusing your content enable it to find the widest audience, it’s great for building a solid brand image. Using consistent brand messaging throughout your marketing is an important tool in building a strong brand identity.

The next time your business generates content, think of the following ways it can be reused.

Email Blast

The days of personal hand written notes are pretty much over, however you can send an email directly to your contacts. Target your messages with specific categories your contacts select when they opt-in. You can even personalize your email marketing by adding in their name. Text isn’t everything – we will design your emails to match your current marketing campaign.


Most content and company news can easily be summed up and shared with a blog post or press release. Blogs and Press Releases provide convenient ways for your customers and prospects to find additional info about you and your company. Not to mention they boost your website’s SEO (Search Engine Optimization), allowing more people to find you. Always include a graphic or your company logo to go along with the content.

Press Release

Whether through traditional forms or online, working your content into a press release is both cost-effective and beneficial. The internet has greatly increased the avenues for press releases to find an audience. Sites vary from completely free to only few dollars to submit your press release.


Sometimes watching a quick video is easier than reading. This makes turning your content into a short video blog definitely worth your while.  Technology now makes recording your own video blog easy and affordable.  Sites like YouTube and Vimeo let you upload your videos for free.

Social Media

Social media is everywhere these days. Don’t miss this opportunity to reach your audience on a personal level. Easily take parts of your content and turn it into a social media post. Link to the other versions of your content like blog posts, vlogs or press releases. Once posted, your audience can easily find and share your content – expanding its reach even farther.


If your business covers multiple topics it can be hard to gain web traffic for specific content. Creating a microsite dedicated to a specific subject will increase your visibility in search engines and send leads right to your main site or dedicated contact form.

Your consumers are using several media outlets. You need to provide your consumers with multiple ways to access your information.

Interested in learning more ways to get the most out of your content?

Contact Netwave Interactive Marketing today and we’ll work with you to develop a strategy on improving and maximizing your brand messages.