The art of the brand refresh.
All County Exteriors is known across New Jersey for reliable work and beautiful results. As the business continues to grow, the brand needs to evolve with it—without losing the recognition and trust built over the years.
We’ve updated All County’s visual identity in a way that feels familiar yet elevated. Not a rebrand, but a refinement.
The case for a brand mark.
We introduced a clean, scalable monogram that can pair with—or stand in place of—the All County name, creating a flexible logo system that adapts across mediums. Whether on a truck wrap or a social profile, the new mark delivers consistency and impact.
The original red, black, and white palette remains, with a neutral gray added to balance the visuals and let project photography shine.
Visual cues with a job to do.
We created a set of supporting icons to represent All County’s core services of roofing, siding, windows, and decking. These visuals add clarity and structure across touchpoints, helping customers understand what the company offers at a glance.
Designed to complement the photography, not compete with it, the icon style is clean, consistent, and purposeful.
The brand in action.
With the refreshed identity in place, we applied it on the ground and in the field. From apparel and vehicle graphics to printed brochures, every piece reinforces All County’s presence.
The updated look brings cohesion to the customer experience and gives the team something that feels just as professional as the work they do. It’s not a drastic shift; it’s a subtle but visible step forward.
