When New Jersey's largest pod iatric practice, Foot & Ankle Care Associates wanted to revitalize their marketing program, they turned to Netwave Interactive Marketing. We first developed a marketing plan that defined the trading areas for each of the practice's 6 offices.

We then implemented a strategic marketing communications program for each office. For Hoboken, that involved creatively placed advertisement of the floors and walls of the PATH station, as well as a bright new sidewalk sign to direct patients to their downtown office.

In Hillsborough, updated newspaper advertisements in the Princeton Packet helped announce the opening of their newest office. The Martinsville office was promoted via Bridgewater Mall floor graphics, while direct mail was implemented to promote Raritan and Manville. The practice's main office in Piscataway was promoted via health fairs and some eye catching, portable graphics.

Collectively, the entire practice has been promoted via a modern new web site and an easily remembered domain: www.njfootdoctors.com. With a blog and google campaign to support it, the site regularly produces new clients. With an ad campaign in NJ Monthly, the practice is well on its way to its most successful year ever.

Novy & Associates, specialists in Elder Law, was in need of a full brand redesign. While Netwave Interactive was selected primarily for its web design capabilities, our multi-disciplined marketing skills were also put to use in a new logo design, business cards and stationary, brochure, design board for speaking engagements, e-mail blast setup, social media setup, and blog design. We worked closely with business consultant Marty Aronow and marketing copywriter Lisa McComsey to ensure a consistent message across all media.

By having a creative, multi talented staff skilled in marketing disciplines, Netwave Marketing provided the Novy and Associates team with an updated set of marketing tools within a matter of weeks.

Marketing's always about deadlines. But every once in awhile, the deadlines become nearly impossible to meet, that's when it becomes fun!

I received an email on a Sunday from the folks at The Cordero Group. It seems they needed a trade show booth, sales materials, a new logo, a sales presentation, and a new web site-all in two weeks! And the Easter Holiday fell smack in the middle.

Since Netwave Interactive never backs down from a challenge, we took it on. From a conference call on day one to frantic copywriting on days 2 and 3, we were off on an action packed fortnight. Thanks to rapid copy review from the client, the marketing message was clearly formed and our art department came up with a great logo that captured the essence of the company's message. Five sales sheets and a company backgrounder were prepared in the first week.

Messages were condensed into two retractable 6' panels for the trade show. We then leaned on our sign maker, to assemble them from our artwork in double time. With just 3 days to go, it was time to develop a 12 page web site in time for the show. Done! With a day to spare! The trade show materials arrived the night before they were scheduled to be delivered and with a quick ride up Route 18 to meet the client for the hand-off, they had everything they needed. Except for one glitch. Due to all the tornadoes in the Midwest, the business cards were delayed. However, by re-routing them in mid-delivery we were able to have them delivered directly to the show in Pennsylvania.

Whew!

While this is thankfully, not the norm, we share the story to let you know we can cover all the marketing bases for you in half the time!

Netwave Interactive just launched a new website for Servometer. The web site was developed to increase search engine rankings while improving the navigation for web site visitors. The new Servometer site took 40 days to develop and launch.

Our creative web team designed this website for the organization which consists of over 500 members. The website serves as the main source of information where members can find dates for upcoming meetings, scheduled events, and the monthly newsletter. The website also serves to attract new members.

Netwave Interactive completed a total rework of the BellowsTech website. The new site is much easier to navigate and allows the client to make frequent updates. By working closely with the client we were able to layout, design, develop, and launch the new website within 45 days.

Netwave Interactive has worked closely with Jarchem Industries for over 5 years. Over that time we have designed trade show booths, print advertisements, designed 2 websites, and handle their ongoing email campaigns. We are proud of our ongoing relationships that we have built with our clients.