Netwave Interactive

Delicious Orchards Apple Fest 2012

The Brief

Create a promotional campaign for Delicious Orchard’s annual Apple Fest celebration. The goal of the campaign to build awareness and excitement for the event that features fun activities, good times, and of course their delicious food.

The Solution

Using stylish vintage imagery, our creative team developed a fun and inviting look for the campaign that immediately caught people’s eye. The style was carried through all facets of the campaign including billboards, print ads, and online advertisements.

Online, the campaign became a instant viral hit, with an image of the billboard design achieving over 300 likes on Facebook with plenty of shares and many compliments.

The event turned out to be the biggest one yet for Delicious Orchards. And the campaign materials won a gold Davey Award under the print design category for best promotional poster.

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