News
A First Impression Can Make or Break You
The very first impression sets the bar for any future encounters. This is true in all relationships; be it personal or professional. That being said, with the internet a prime source for researching, it is probable that your website will be the first introduction to any potential client.
A website must, above all, be user friendly. There is no sense having a web page that is too confusing for a visitor to find what they are looking for. If they can't navigate it easily, they'll move on within seconds.
Some key points to remember are:
- Users should always be able to navigate back to your home page at any time
- Contact information must be visible or easily located (after all, how do you expect them to contact you if they can't find the information?)
- Large websites may think about incorporating a search bar to alleviate unnecessary time spent sorting through pages and pages of unwanted information
- Use simple colors; trying to use every crayon in the box will make its readability more difficult
- Text is better off left hand justified to ensure comfortable readability
- Images should load quickly as not to frustrate anyone with a slower connection
The idea is to put yourself in a visitor's shoes. Does the way you navigate through the site make sense? Are all of your links functioning properly? Is the page too overloaded that it makes it hard to focus on the product?
A website should be as inviting as if the client were to meet you initially in person. It should make them want to take that extra step of contacting your company to learn more. If your web page is not receptive to a customer's needs, why should they expect you to be?
Professional web designers know how to place data on the page to ensure maximum potential. Having the correct tools to incorporate links and images certifies that the web page will appear properly no matter how the visitor is accessing your site.
Don't let your website be the reason a visitor turns away from your business. Make it impressive and memorable to guarantee your customer's return.
