Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural,” un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors that site will receive.
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SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Organic Search Engine Optimization ensures that your pages show within the first couple pages of search results. Far from an automated process, effective optimization involves a series of complex steps, paired with consistent effort, and continual analysis. SEO will improve search engine rankings, attain better placement and increase the right traffic to your website.
Paid Search Engine Optimization is an advertisement made to look like a search result. Pay per click (PPC) advertising, or “display” ads and “banner” ads, are shown on web sites or with search engine results. On search engines, advertisers typically bid on keyword phrases. Content sites commonly charge a fixed price per click.
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